Our Choice
“As the new year rolls in, so do the latest trends in activewear. Whether you’re hitting the gym, going for a run, or practicing yoga, staying stylish can enhance your motivation and performance. Here’s a rundown of what’s hot and what’s not in activewear for 2024.”
What’s Hot in 2024
1. Sustainable Materials
- Why It’s Hot: With a growing focus on sustainability, eco-friendly fabrics are gaining popularity. Look for activewear made from recycled materials, organic cotton, and biodegradable fabrics.
- Brands to Watch: Patagonia, Girlfriend Collective, and Nike’s Move to Zero collection are leading the charge with their sustainable options.
2. Bold Prints and Colors
- Why It’s Hot: Bright colors and eye-catching prints are making a comeback. These bold choices can boost your mood and make you stand out.
- Trendy Choices: Neon shades, tropical prints, and geometric patterns are all the rage.
3. High-Performance Fabrics
- Why It’s Hot: Advances in fabric technology are making activewear more functional than ever. Moisture-wicking, anti-odor, and UV-protection fabrics are becoming standard.
- Features to Look For: Compression leggings with muscle support, breathable tops with mesh panels, and lightweight jackets with wind resistance.
4. Versatile Pieces
- Why It’s Hot: Multi-functional activewear that transitions from the gym to casual outings is highly sought after. Versatility ensures you get more value out of each piece.
- Must-Have Items: Athleisure staples like stylish joggers, sleek hoodies, and trendy sneakers that can be worn all day.
5. Inclusive Sizing
- Why It’s Hot: Brands are expanding their size ranges to be more inclusive. This trend is empowering more people to engage in fitness with confidence.
- Brands Leading the Way: Athleta, Fabletics, and Old Navy are known for their extensive size ranges and body-positive campaigns.
What’s Not in 2024
1. Excessive Logos
- Why It’s Not Hot: Overly branded activewear is falling out of favor. Consumers are opting for more subtle and sophisticated designs.
- Shift in Trend: Minimalist aesthetics and small, tasteful logos are preferred.
2. Single-Use Fast Fashion
- Why It’s Not Hot: The fast fashion model is being criticized for its environmental impact. Shoppers are moving away from cheap, disposable activewear.
- Trend Shift: Investing in durable, high-quality pieces that last longer is the new norm.
3. Overly Tight Fit
- Why It’s Not Hot: Extremely tight activewear can be uncomfortable and restrictive. The trend is moving towards more relaxed and comfortable fits.
- Current Preference: Loose-fitting tops, relaxed joggers, and slightly oversized sweatshirts.
4. Lack of Functionality
- Why It’s Not Hot: Activewear that looks good but doesn’t perform well is losing appeal. Functionality is key in 2024.
- Consumer Demand: Features like pockets, adjustable straps, and versatile designs that cater to various activities are in high demand.
5. Monochrome Overload
- Why It’s Not Hot: While monochrome outfits had their moment, the trend is shifting towards more vibrant and varied color palettes.
- New Trend: Mixing and matching colors and prints to create unique and personalized looks.
Conclusion
The activewear trends for 2024 emphasize sustainability, bold styles, high-performance fabrics, versatility, and inclusivity. As the industry continues to evolve, staying updated with these trends will ensure you remain stylish and comfortable during your workouts. Remember, the best activewear not only looks good but also enhances your performance and supports your fitness goals. Whether you’re a fashion-forward fitness enthusiast or simply looking for functional and comfortable gear, these trends have something for everyone.
